Church Marketing Sucks: Closed for Christmas:

“3. some peple say ‘why don’t you just do 1 stripped-down service instead of none? you should have enough staff to do a simple guy-and-guitar service!’ well…our mission is to reach people and help them walk with God. we also believe God is honored by excellence. a ‘stripped down’ service simply could not include our children’s ministries, since they are the biggest volunteer pull, so any services we offered would be missing possibly the most important component of all. secondly, a ‘stripped-down’ service is often (not always) code for a ‘half-done’ service. sure, we could probably throw the pastor on stage for a bit and have our worship pastor play a couple of tunes on his acoustic, but is this excellence? is this what we feel we should be doing?”

There are times when I really wonder about some churches. Why does a church need to offer much in the way of children’s ministries on Christmas Day? Almost every church I have ever visited on Christmas Day has done the following: greeted everyone with cries of Happy Christmas; sung a few Christmas carols with great joy and gusto; given the children the opportunity to embarrass the Minister by bringing toys that almost no adult without children of their own could hope to understand; said prayers and gone home after passing the peace.

Which part of the above is not excellent?



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