Over on SonyStyle.com, the Alpha, its lens line-up and other accessories can be seen along with the launch price (in the US) of the ?100 which will be $999. This is identical to the current retail price of the DSC-R1.

Bearing in mind that the R1 is currently on sale with Warehouse Express for £559, I guess that will be roughly how much we will be expected to pay for the new SLR.

I’m excited at the prospect of this new camera and, in particular, the lenses which include, for example, the Carl Zeiss Sonnar T* 135mm f/1.8 (heaven only knows what that lens will cost but I expect it to be out of my price range!).

It remains to be seen whether Sony have managed to keep noise levels down to a decent level on the 10 megapixel sensor. From a review of the R1, that camera appears to have been able to hold its own against the EOS 350D and the E-500. The dynamic range of the R1 is not quite so good as that of the 350D (nothing in it at ISO 100 but down to 7.6 EV vs. 5.2 EV at ISO 1600).

Right now, I cannot afford the camera. However, I know exactly what I’m now saving up for, reviews pending.



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